Book: Differentiate or Die, Jack Trout


Similar lessons to author’s previous book, Positioning, but worth a read nonetheless. Lessons here can be a difference between a failed or a successful company. Also great lessons for successful companies that don’t want to fail.

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Quality is not a difference, it’s a given. When the market is confused, the leader wins. Every aspect of your communication should reflect your difference. Oversimplify your message. The more variations you attach to the brand, the more the mind loses focus. If you can’t get everyone to prefer you, find a group that will. When you chase after another target segment, chances are you’ll chase away your original customer. Differentiating has got to line up with the perceptions in the mind, not go against them.

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Book: Maverick!, Ricardo Semler


If you’re not an entrepreneur for the ego-trip of being “the boss”, then this is one of the best books you can read. It emphasizes empowering your team, giving them more information, responsibility, power to make decisions, profit sharing, … In Semco’s case, the results speak for themselves. The Brazilian conglomerate has been one of the best to work for in the country for decades and it has survived through turbulent times in 90’s Brazil. The author credits a lot of the success to the methods described in the book.

At our company, we already had a lot of these elements, however the book gives a good guide on how to go even further.

Absolute must-read.

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Workers are responsible adults outside the job, regard them as such on the job. Empower workers, give them autonomy to do the job. Open books, full information – everyone should know where the company stands. Flexible work hours. Minimize documents. Managers vote on each others proposals. Manager evaluations by subordinates.

A company should trust its destiny to its employees.

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Book: Traction, Gabriel Weinberg and Justin Mares


Great overview of the most common and effective marketing channels, how to test them and how to scale up. Fantastic for startups and a great reminder for existing businesses.

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19 traction channels. Brainstorm ideas for all channels and do a quick test for the promising ones. Then focus solely on the channel that gave you the best results. Targeting niche blogs is one of the most effective ways to get first customers. Build easy-to-use micro tools that are easily found and shareable.

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Book: Positioning, Al Ries and Jack Trout


The first edition of this book was published in 1987, but the lessons are as important today as they were 30 years ago. If you can get through the outdated examples, this book gives fantastic advice on how to position a product in an overcrowded market. Highly recommended.

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Positioning the product in the mind of the prospect. Not creating something new and different but manipulating what is already there to retie connections that already exist. Do not try to change the mind of the prospect. Oversimplify your message. Select a position that no one else has a firm grip on. Consistency – keep at it year after year. Name should begin the positioning process by telling the prospect what the product’s major benefit is. Avoid initials. Do not use an existing name for really new products. Keep in mind the line-extension trap.

The first rule of positioning is: To win the battle for the mind, you can’t compete head-on against a company that has a strong, established position. You can go around, under or over, but never head to head.

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Article: What Google Learned From Its Quest to Build the Perfect Team, NY Times


This is just a bit longer article on NY Times but it has some very important lessons I thought should be noted and shared.


Create a safe, respectful environment where everyone feels safe to talk and contribute. If this is done well, you can expect all team members speak roughly the same proportion. Team members must be able to talk about hard topics and feel heard.

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Book: Titan: The Life of John D. Rockefeller, Ron Chernow


A very long and fascinating read about one of the great American industrialists and/or Robber Barons. The book is brilliantly written, putting you at the center of The Gilded Age. Although it’s very long, never once was I bored and many times looked forward to reading and immersing myself into the late 19th and early 20th Century.

Besides Rockefeller and his family, you will read about many other, well known people that shaped the US (and the world) as we know it today: Andrew Carnegie, J.P. Morgan, Henry Ford, Cornelius “Commodore” Vanderbilt, Joseph Pulitzer, Baron Alphonse de Rothschild,  Lelan Stanford, Sigmund Freud, James Joyce,…

A very enjoyable read and something to keep you company for a few weeks, if not months. Besides great storytelling there is also some surprisingly relevant business advice which I’ve compiled below.

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John D. Rockefeller drew strength by simplifying reality and strongly believed that excessive reflection upon unpleasant but unalterable events only weakened one’s resolve in the face of enemies.

“A man of words and not of deeds is like a garden full of weeds.”

Searching for oil was wildly unpredictable, whereas refining seemed safe and methodical by comparison. Before too long, he realized that refining was the critical point where he could exert maximum leverage over the industry.

One of Rockefeller’s strengths in bargaining situations was that he figured out what he wanted and what the other party wanted and then crafted mutually advantageous terms.

“Success comes from keeping the ears open and the mouth closed.”

On employees: At first, he tested them exhaustively, yet once he trusted them, he bestowed enormous power upon them and didn’t intrude unless something radically misfired.

Part of the Standard Oil gospel was to train your subordinate to do your job.

“Has anyone given you the law of these offices? No? It is this: nobody does anything if he can get anybody else to do it… As soon as you can, get some one whom you can rely on, train him in the work, sit down, cock up your heels, and think out some way for the Standard Oil to make some money.”

He was always careful to couch his decisions as suggestions or questions.

Standard Oil created demand as well as satisfied it, and its obliging agents helped consumers clean lamps and burners to enhance their use.

Book: Start Small, Stay Small, Rob Walling


Great intro into building a small software company. Some really good advice on finding and serving your market.

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Order of importance is market, marketing, aesthetic, function. Go into niche markets and create focused products. Target small businesses and consumers. Create complementary products not products across niches. Build an email list. Outsource tasks and automate processes.

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Book: Hooked – How To Build Habit-Forming Products, Nir Eyal


A must read. If you build any kind of products, you need to read this book.

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Customers are less price-sensitive about products around which they have formed habits. They increase the dependency by storing value in the product. Two factors for habits: frequency and utility. The more users invest time and effort into a service, the more they value it. Identify habitual users, codify the steps they took (“Habit Path”) and modify the product to fit the new insights.

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Book: Better and Faster, Jeremy Gutsche


Great book, reminding us in this day and age, no matter how big or small or how successful your company is, you need to always innovate and “be paranoid”. Recommended.

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Look for connections and try to understand the patterns. Be a hunter (insatiability, curiosity, willingness to destroy), not a farmer (complacent with success, repetitive, overly protective). Understand your customer, adapt, and fashion fast solutions. Experiment with new ideas. Target niches.

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How To Hugely Decrease The Amount Of Time You Spend Watching Videos

Ever watched a recorded webinar 2-hours long only to find there was nothing substantial in it? Or, does the presenter talk r–e–a–l–l–y  s–l–o–w–l–y?

You can avoid such things just by speeding up the video.

I usually download all videos and then watch them with 1.5-1.8x playback speed. You can start with 1.1x and then slowly increase speed. After some time you’ll easily listen to (and understand) 1.8x playback speed without issues.

Here’s the tools I use.


YouTube allows increasing speed of videos by clicking on the settings button.


Step 1: Downloading Videos From The Internet

Download Firefox addon DownloadHelper. It will recognize 90%+ of videos and you’ll be able to easily download them to your disk.


Step 2: Changing Playback Speed

There are probably also other video players that allow for change in playback speed but my default one is VLC Player. It’s free to download on their homepage.


You can use iOS app Swift or for iTunes Speed-Up (Mac).

This helps enormously and really increases the amount of videos you can watch in an hour.