Book: Hooked – How To Build Habit-Forming Products, Nir Eyal

Review

A must read. If you build any kind of products, you need to read this book.

Buy on Amazon.com.

tl;dr

Customers are less price-sensitive about products around which they have formed habits. They increase the dependency by storing value in the product. Two factors for habits: frequency and utility. The more users invest time and effort into a service, the more they value it. Identify habitual users, codify the steps they took (“Habit Path”) and modify the product to fit the new insights.

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